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Strategic Marketing & Business Development

Competition is increasing exponentially in most industries. Standing out from the crowd is no longer as simple as creating a website and posting to a Facebook page. Today’s businesses have to become more strategic in how they market themselves, build relationships and develop new streams of business.

Your strategic marketing & business development plan has to:

  • Address who you are as a business – your core values
  • Spell out what you want to achieve – your goals
  • Identify ways to achieve those goals – your tools
  • Formulate a plan utilizing realistic tactics – your action steps


Many business owners are so overwhelmed with the work they have today that they forget to plan for tomorrow. Planning, strategy and informed action are three keys to your success.


Why choose strategic marketing & business development?

  • Identify your ideal client and the right avenues to reach them
  • Develop an arsenal of tools to run your business more efficiently and effectively
  • Craft your messaging so it resonates with your ideal client
  • Position yourself in your industry as a thought leader and innovator
  • Create new strategic relationships and partnerships
  • Promote awareness for who you are what you can provide
  • Increase visibility in your industry and community
  • Build brand loyalty and boost your reputation


Strategic marketing and business developm can revolutionize the way your run your business and ensure that you are travelling on the right road to success. No business owner has to travel that road alone. AJA Marketing is available to work with you as a partner so you can work in and on your business at the same time.


AJA Marketing’s strategic marketing & business development services include:

  • Strategic Marketing: Develop an overall marketing plan that outlines your goals and the actionable steps you can take to realize those goals
  • Business Development: Identify new opportunities, partnerships, revenue streams and cultivate strategic relationships
  • Content Marketing & Curation: Create new and/or sharable content for your website, blog and social media platforms to stimulate interest in your products and services
  • Inbound Marketing: Attract new business and better leads with strong calls to action – lead magnets, ebooks, reports, studies, how-to guides, blogging, etc.
  • Social Media Marketing: Identify the right social media channels for your business and develop a presence that reaches clients and prospects while providing true value
  • Branding: Formulate an identity for your business that differentiates you from the competition – build your visual and overall brand as a business
  • Website auditing: Put your website to the test – does it represent you as a business, are your services/products distinct and succinct, is your content fresh and provide value
  • Direct mail/Print marketing: Reach clients and prospects with these tried and true marketing methods — flyers, brochures, postcards, advertisements, etc.


Our team can provide you with the map and the people power you’ll need to set your sails and embark on a voyage toward success.

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Let us help you build upon your success - contact us today to get started!

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