Action + Measurement = Results™
AJA Marketing brings a broad range of marketing and business development experience, and has helped organizations and business professionals create new opportunities and reach broader client bases.
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Association and Non-Profit Management
Strategic Marketing & Business Development
Event Marketing: Planning & Production
While we love all things technology, AJA Marketing believes that marketing and business development ultimately boil down to relationships (not just the online kind).
Building relationships and effectively maintaining and managing them is essential.
While websites, social media platforms and review sites can be great additions to the relationship toolbox, they are not unto themselves sufficient for success. Nothing works better than connecting with people on a one-on-one personal basis.
Let’s Build Upon Your Success
Always accountable, we ensure a stellar work product and timely delivery. We understand that you have a challenging job running your business and recognize your time is precious. Let AJA Marketing be your strategic partner. With decades of experience marketing professional services, we are skilled communicators with a proactive approach.
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Answers to Your Questions
Why do I need a marketing firm?
We live and breathe marketing. Our team has the experience and expertise to plan and implement the right marketing plan for your business. Let us focus on what we do best, so you can spend more time focusing on what you do best.
Do I actually need a strategic marketing plan?
Absolutely! In today’s business climate the competition is fierce. In order to stand out and be successful, you have to be strategic and carefully plan every action – marketing, business development, branding, social media, etc.
Why is branding important to my business?
Your brand not only provides a visual representation of your business but it helps to define your values, your reputation, and shapes people’s perceptions of you and your business.
Isn’t all marketing the same?
Definitely not. There are many different tools a marketer can use depending on the nature of your business and the goals you want to achieve. Not every tool is the right one for the job. Our job is to identify and utilize the right tools – content marketing, branding, email marketing, event marketing, social media, etc.
Is social media really that important?
Social media is important, but it isn’t a cure all. Social media should be used with other marketing tactics as part of an overall marketing plan. As with every tool, you need to know how to use it the right way so it provides the best results.
Am I done once my website is built?
No. A website should never be static. You need to be mindful that your content is timely and fresh and that all your website’s components – links, emails, contact forms, shopping carts – continue to work.
Do businesses still send emails?
Yes! E-mail is not dead. Email marketing remains one of the most successful tools in converting leads and engaging current clients.
Why should I consider creating events?
Hosting and producing events is a great way to position yourself as a thought leader, develop strategic partnerships and deliver valuable education and content to prospects and clients. They provide the perfect opportunity to network and nurture relationships.
Musings, thoughts and inspiration
Five Keys To Successful Professional Event Planning Warmer weather and spring breezes often bring a litany of association and corporate events, ushering in a hurried season of event planning for marketers, event planners, and association management...
Since summer is my favorite season, I can’t exactly relate to the “summertime blues” (except when it comes to an end)! As people head out on vacation and take some time to relax, now is also a great time to amp up your business development efforts. Grab Some Lunch...
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Let us help you build upon your success – contact us today to get started!