Why Hire a Marketing Consultant?
If you’ve wondered if an outside consultant could help you expand your marketing reach, now might be an ideal time to consider hiring one. Of course, this might seem counterintuitive. After all, the economy is tottering toward recovery but for many of us things are...
Lean in to LinkedIn
Have you ever wondered if LinkedIn is overrated? Sure, everyone says it’s a valuable networking and B2B marketing tool. But if you’re an entrepreneur or a smaller organization, it may feel like you don’t have the time to really use it to its full potential. Is it...
The Importance of Virtual Networking
We’ve all gotten a crash course in using virtual tech to do business, courtesy of the pandemic. While seeing people over Zoom doesn’t have the same impact and feel as in-person events (and we’re crossing our fingers we can all safely return to those soon!), there are...
AJA Marketing Achieves Woman Owned Business (WBE) and Small Business (SBE) Certifications
Amy Adams, owner of AJA Marketing, LLC, announced the official certification of her New Jersey marketing firm as a Woman Owned Business (WBE) and Small Business Enterprise (SBE) by the State of New Jersey. Founded in 2014, AJA Marketing focuses on the unique marketing...
4 Pandemic-Proven Lessons to Keep Association Members Engaged
As October approaches, we’re almost 10 months into one of the most challenging years in anyone’s memory. The COVID-19 pandemic impacted nearly every area of our lives in 2020, and we’re not quite over the effects. Several businesses and associations suffered great...
How Are You? Checking in With Clients and Colleagues
Earlier in the year, the phrase “How are you?” really seemed to have a different meaning. A traditional greeting, a friendly check in, something you may say to your neighbor while walking the dog in the morning. However, since things have changed so rapidly over the...