AJA Marketing Blog
Musings, Thoughts and Inspiration
The Dos and Don’ts of Networking for Beginners

The Dos and Don’ts of Networking for Beginners

Loved by some, dreaded by many, networking is one of the most important things you can do to further advance yourself and your business in today’s competitive market. For some people, networking luckily comes as easily as riding a bike- for others, not so much. These...

4 Tips to Improve Your Email Marketing Strategies

4 Tips to Improve Your Email Marketing Strategies

Email marketing, a well-established, relatively inexpensive marketing strategy, is an essential for businesses and non-profits alike. A 2020 survey found that certain industries earn up to $45 in return for every dollar spent on email marketing, with non-profits...

The Role of a Marketing Audit

The Role of a Marketing Audit

Nobody wants to be audited by the IRS, but as part of a marketing team, you should look forward to conducting a thorough marketing audit annually. It’s easy to become so hyper-focused on execution that it seems like there is no time to take a step back and evaluate...

Maximize Your Non-Profit Marketing on LinkedIn

Maximize Your Non-Profit Marketing on LinkedIn

For many non-profit directors, the day-to-day demands of running an organization become all-consuming, making it easy to neglect other, less-immediate aspects of running a non-profit. Marketing is oftentimes lumped in with these other “non-essential” aspects of...