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AJA Marketing Blog
Musings, Thoughts and Inspiration
4 Tips to Improve Your Email Marketing Strategies

4 Tips to Improve Your Email Marketing Strategies

Email marketing, a well-established, relatively inexpensive marketing strategy, is an essential for businesses and non-profits alike. A 2020 survey found that certain industries earn up to $45 in return for every dollar spent on email marketing, with non-profits...

The Role of a Marketing Audit

The Role of a Marketing Audit

Nobody wants to be audited by the IRS, but as part of a marketing team, you should look forward to conducting a thorough marketing audit annually. It’s easy to become so hyper-focused on execution that it seems like there is no time to take a step back and evaluate...

Maximize Your Non-Profit Marketing on LinkedIn

Maximize Your Non-Profit Marketing on LinkedIn

For many non-profit directors, the day-to-day demands of running an organization become all-consuming, making it easy to neglect other, less-immediate aspects of running a non-profit. Marketing is oftentimes lumped in with these other “non-essential” aspects of...

Why Your Non-Profit Needs a Sponsorship Package

Why Your Non-Profit Needs a Sponsorship Package

Every non-profit needs funding or revenue generation to achieve its goals. If corporate sponsorships aren’t one of those avenues for acquiring funds for your non-profit or are not as large a source of funding as it has the potential to be, it’s time to develop your...

Why Marketing is Like the Olympics: The Four Cs in Common

Why Marketing is Like the Olympics: The Four Cs in Common

This article was originally posted on Medium In the northeast, the winter months can be cold, gray, and drab. They are usually fraught with a blend of snow (fun!), ice (not fun!), and rain (meh!), with a gray overcast that can gift many people with a vitamin D...