Actionable with AJA
Where insights meet inspiration - a blog dedicated to marketing tips and musings.
How to Build a Nonprofit Sponsorship Package That Works
A nonprofit sponsorship package should do more than list logo placements and contribution levels. It should help a prospective sponsor understand your mission, audience, opportunity, and the value of working together. For a lean nonprofit or association team, the...
LinkedIn Marketing for Nonprofits: A Practical Strategy
For a nonprofit with a lean staff, LinkedIn can easily become one more channel to maintain. Used with a clear purpose, however, it can help your organization reach people who influence funding, partnerships, volunteer leadership, membership, and community impact....
How to Conduct a Marketing Audit That Leads to Action
When marketing feels busy but results are difficult to explain, adding another campaign is rarely the best first move. A marketing audit gives small businesses, nonprofits, and associations a structured way to determine what is working, what is wasting capacity, and...
4 Work-From-Home Productivity Tips for Business Owners
Working from home can give a business owner valuable flexibility, but it can also erase the boundaries that once organized the day. These work-from-home productivity tips are designed to help you focus on meaningful work, stay responsive to clients, and still know...
Virtual Networking Still Matters: How to Build Real Connections Online
Virtual networking is no longer a substitute for the “real thing.” Used intentionally, it is one part of how professionals build and maintain relationships across geography, busy schedules, and a mix of online and in-person interactions. The opportunity is especially...
7 Nonprofit Email Marketing Mistakes and How to Fix Them
Email remains an important relationship and fundraising channel for nonprofits, but a crowded inbox leaves little room for irrelevant or confusing messages. The 2026 M+R Benchmarks found that email generated 11% of nonprofit online revenue in 2025. The opportunity is...