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AJA Marketing Blog
Musings, Thoughts and Inspiration
Why Marketing is Like the Olympics: The Four Cs in Common

Why Marketing is Like the Olympics: The Four Cs in Common

This article was originally posted on Medium In the northeast, the winter months can be cold, gray, and drab. They are usually fraught with a blend of snow (fun!), ice (not fun!), and rain (meh!), with a gray overcast that can gift many people with a vitamin D...

Amy J. Adams Featured in Women Who Wow List

Amy J. Adams Featured in Women Who Wow List

AJA Marketing owner and CEO, Amy J. Adams, was featured in The Social Media Butterfly’s Women Who Wow list. A former legal marketing executive at a prominent regional law firm, Amy has worked with several nonprofit associations, businesses, law firms, and executives...

What NOT to Do in Your Non-Profit Email Marketing

What NOT to Do in Your Non-Profit Email Marketing

If you’re a non-profit, you likely have limited resources and need to maximize your marketing efforts so they’re clean, effective and give you the best ROI possible. After all, you don’t have time, money or valuable contacts to spare! Email marketing can be effective...

Why Hire a Marketing Consultant?

Why Hire a Marketing Consultant?

If you’ve wondered if an outside consultant could help you expand your marketing reach, now might be an ideal time to consider hiring one. Of course, this might seem counterintuitive. After all, the economy is tottering toward recovery but for many of us things are...

Lean in to LinkedIn

Lean in to LinkedIn

Have you ever wondered if LinkedIn is overrated? Sure, everyone says it’s a valuable networking and B2B marketing tool. But if you’re an entrepreneur or a smaller organization, it may feel like you don’t have the time to really use it to its full potential. Is it...