AJA Marketing Blog
Musings, Thoughts and Inspiration
Marketing Horror Stories – Tales from a Marketer’s Crypt

Marketing Horror Stories – Tales from a Marketer’s Crypt

With Halloween right around the corner, those of us at AJA Marketing know there’s nothing better than a spooky story. It just so happens that marketing is full of blunders that make us break out in a cold sweat. These scary tales can serve a purpose- to educate fellow...

The Dos and Don’ts of Networking for Beginners

The Dos and Don’ts of Networking for Beginners

Loved by some, dreaded by many, networking is one of the most important things you can do to further advance yourself and your business in today’s competitive market. For some people, networking luckily comes as easily as riding a bike- for others, not so much. These...

4 Tips to Improve Your Email Marketing Strategies

4 Tips to Improve Your Email Marketing Strategies

Email marketing, a well-established, relatively inexpensive marketing strategy, is an essential for businesses and non-profits alike. A 2020 survey found that certain industries earn up to $45 in return for every dollar spent on email marketing, with non-profits...

The Role of a Marketing Audit

The Role of a Marketing Audit

Nobody wants to be audited by the IRS, but as part of a marketing team, you should look forward to conducting a thorough marketing audit annually. It’s easy to become so hyper-focused on execution that it seems like there is no time to take a step back and evaluate...