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What NOT to Do in Your Non-Profit Email Marketing

What NOT to Do in Your Non-Profit Email Marketing

If you’re a non-profit, you likely have limited resources and need to maximize your marketing efforts so they’re clean, effective and give you the best ROI possible. After all, you don’t have time, money or valuable contacts to spare! Email marketing can be effective...

Why Hire a Marketing Consultant?

Why Hire a Marketing Consultant?

If you’ve wondered if an outside consultant could help you expand your marketing reach, now might be an ideal time to consider hiring one. Of course, this might seem counterintuitive. After all, the economy is tottering toward recovery but for many of us things are...

Lean in to LinkedIn

Lean in to LinkedIn

Have you ever wondered if LinkedIn is overrated? Sure, everyone says it’s a valuable networking and B2B marketing tool. But if you’re an entrepreneur or a smaller organization, it may feel like you don’t have the time to really use it to its full potential. Is it...

The Importance of Virtual Networking

The Importance of Virtual Networking

We’ve all gotten a crash course in using virtual tech to do business, courtesy of the pandemic. While seeing people over Zoom doesn’t have the same impact and feel as in-person events (and we’re crossing our fingers we can all safely return to those soon!), there are...