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Why Hire a Marketing Consultant?

Why Hire a Marketing Consultant?

Nov 24, 2020 | Marketing

If you’ve wondered if an outside consultant could help you expand your marketing reach, now might be an ideal time to consider hiring one. Of course, this might seem counterintuitive. After all, the economy is tottering toward recovery but for many of us things are...
How Event Marketers Are Getting On-Trend and Going Green

How Event Marketers Are Getting On-Trend and Going Green

Jan 15, 2020 | Marketing

Events are a great marketing tool for reaching wider audiences, building new relationships and establishing clients as thought leaders in their fields. So, it is not surprising that marketing events, and the companies and associations who produce them, are pushing for...
Set Your Sights on These 3 Marketing Goals for 2020

Set Your Sights on These 3 Marketing Goals for 2020

Jan 1, 2020 | Marketing

The new year has arrived and it’s time for business owners and marketers to set their sights on new goals for 2020. But before you rush to create that stellar marketing plan, take a moment to self-assess. In order to move forward, you need to look back. What worked...
Summer Marketing Tune-Up

Summer Marketing Tune-Up

Jun 5, 2018 | Marketing

The summer has finally arrived! With that, a fresh ocean breeze, warm sunshine, a relaxing barbeque and…a six month marketing tune-up? Absolutely! If you happen to drive, you’re well aware of the need to take care of your vehicle, making sure you have enough oil...

Has Social Media Murdered Email Marketing?

Mar 7, 2017 | Email, Marketing

It’s reported that close to one-third of the world uses social networks regularly (eMarketer, 2016), and social media has indeed taken off over the years like a hungry cat chasing a mouse, but no – it has not yet murdered email marketing!  I’m here to report...