Marketing Horror Stories – Tales from a Marketer’s Crypt

Marketing Horror Stories – Tales from a Marketer’s Crypt

With Halloween right around the corner, those of us at AJA Marketing know there’s nothing better than a spooky story. It just so happens that marketing is full of blunders that make us break out in a cold sweat. These scary tales can serve a purpose- to educate fellow...
The Role of a Marketing Audit

The Role of a Marketing Audit

Nobody wants to be audited by the IRS, but as part of a marketing team, you should look forward to conducting a thorough marketing audit annually. It’s easy to become so hyper-focused on execution that it seems like there is no time to take a step back and evaluate...