Marketing Horror Stories – Tales from a Marketer’s Crypt

Marketing Horror Stories – Tales from a Marketer’s Crypt

With Halloween right around the corner, those of us at AJA Marketing know there’s nothing better than a spooky story. It just so happens that marketing is full of blunders that make us break out in a cold sweat. These scary tales can serve a purpose- to educate fellow...
The Role of a Marketing Audit

The Role of a Marketing Audit

Nobody wants to be audited by the IRS, but as part of a marketing team, you should look forward to conducting a thorough marketing audit annually. It’s easy to become so hyper-focused on execution that it seems like there is no time to take a step back and evaluate...
Why Marketing is Like the Olympics: The Four Cs in Common

Why Marketing is Like the Olympics: The Four Cs in Common

This article was originally posted on Medium In the northeast, the winter months can be cold, gray, and drab. They are usually fraught with a blend of snow (fun!), ice (not fun!), and rain (meh!), with a gray overcast that can gift many people with a vitamin D...
Why Hire a Marketing Consultant?

Why Hire a Marketing Consultant?

If you’ve wondered if an outside consultant could help you expand your marketing reach, now might be an ideal time to consider hiring one. Of course, this might seem counterintuitive. After all, the economy is tottering toward recovery but for many of us things are...