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Why Hire a Marketing Consultant?

Why Hire a Marketing Consultant?

If you’ve wondered if an outside consultant could help you expand your marketing reach, now might be an ideal time to consider hiring one. Of course, this might seem counterintuitive. After all, the economy is tottering toward recovery but for many of us things are...
Set Your Sights on These 3 Marketing Goals for 2020

Set Your Sights on These 3 Marketing Goals for 2020

The new year has arrived and it’s time for business owners and marketers to set their sights on new goals for 2020. But before you rush to create that stellar marketing plan, take a moment to self-assess. In order to move forward, you need to look back. What worked...
Summer Marketing Tune-Up

Summer Marketing Tune-Up

The summer has finally arrived! With that, a fresh ocean breeze, warm sunshine, a relaxing barbeque and…a six month marketing tune-up? Absolutely! If you happen to drive, you’re well aware of the need to take care of your vehicle, making sure you have enough oil...

Has Social Media Murdered Email Marketing?

It’s reported that close to one-third of the world uses social networks regularly (eMarketer, 2016), and social media has indeed taken off over the years like a hungry cat chasing a mouse, but no – it has not yet murdered email marketing!  I’m here to report...