CRMs for my Small Business – Why Bother?
There’s no question that customer relationship management software (commonly referred to as CRMs), plays a crucial part in the operations and management of the operations of many large companies. However, it is oftentimes less clear to small business owners how CRMs...
Marketing in 2023 – 3 Marketing Trends to Know in the New Year
If the last three years have taught us anything, it is that disruption in the economy is constant. As consumers emerge from the pandemic and face a market downturn, the importance of strategic marketing becomes apparent for businesses wishing to stay ahead of the...
Marketing Horror Stories – Tales from a Marketer’s Crypt
With Halloween right around the corner, those of us at AJA Marketing know there’s nothing better than a spooky story. It just so happens that marketing is full of blunders that make us break out in a cold sweat. These scary tales can serve a purpose- to educate fellow...
The Role of a Marketing Audit
Nobody wants to be audited by the IRS, but as part of a marketing team, you should look forward to conducting a thorough marketing audit annually. It’s easy to become so hyper-focused on execution that it seems like there is no time to take a step back and evaluate...