Marketing in 2023 – 3 Marketing Trends to Know in the New Year
If the last three years have taught us anything, it is that disruption in the economy is constant. As consumers emerge from the pandemic and face a market downturn, the importance of strategic marketing becomes apparent for businesses wishing to stay ahead of the...
Marketing Horror Stories – Tales from a Marketer’s Crypt
With Halloween right around the corner, those of us at AJA Marketing know there’s nothing better than a spooky story. It just so happens that marketing is full of blunders that make us break out in a cold sweat. These scary tales can serve a purpose- to educate fellow...
The Role of a Marketing Audit
Nobody wants to be audited by the IRS, but as part of a marketing team, you should look forward to conducting a thorough marketing audit annually. It’s easy to become so hyper-focused on execution that it seems like there is no time to take a step back and evaluate...
8 Top Tips from a NJ Marketing Agency: Marketing Lessons Learned
The past 8 years of business (2 of which were during a pandemic) have taught us some rather important lessons. Here are 8 key lessons we have learned running a NJ marketing agency: 1. Start with a solid foundation Set yourself up for success with a strong...