With Halloween right around the corner, those of us at AJA Marketing know there’s nothing better than a spooky story. It just so happens that marketing is full of blunders that make us break out in a cold sweat. These scary tales can serve a purpose- to educate fellow...
Nobody wants to be audited by the IRS, but as part of a marketing team, you should look forward to conducting a thorough marketing audit annually. It’s easy to become so hyper-focused on execution that it seems like there is no time to take a step back and evaluate...
The past 8 years of business (2 of which were during a pandemic) have taught us some rather important lessons. Here are 8 key lessons we have learned running a NJ marketing agency: 1. Start with a solid foundation Set yourself up for success with a strong...
This article was originally posted on Medium In the northeast, the winter months can be cold, gray, and drab. They are usually fraught with a blend of snow (fun!), ice (not fun!), and rain (meh!), with a gray overcast that can gift many people with a vitamin D...
If you’ve wondered if an outside consultant could help you expand your marketing reach, now might be an ideal time to consider hiring one. Of course, this might seem counterintuitive. After all, the economy is tottering toward recovery but for many of us things are...
Green marketing and being environmentally conscious is more than a trend. Events are a great marketing tool for reaching wider audiences, building new relationships and establishing clients as thought leaders in their fields. So, it is not surprising that marketing...
