Referrals: Your Secret Sales Team

Referrals: Your Secret Sales Team

If you’re running a small business or nonprofit, you’ve probably felt the pressure to “get more leads.” More ads. More posts. More noise. But here’s the truth: your most powerful sales team may already be sitting quietly in your contact list. Why Referrals Work...
How Are You? Checking in With Clients and Colleagues

How Are You? Checking in With Clients and Colleagues

Earlier in the year, the phrase “How are you?” really seemed to have a different meaning. A traditional greeting, a friendly check in, something you may say to your neighbor while walking the dog in the morning. However, since things have changed so rapidly over the...