Actionable with AJA

Where insights meet inspiration - a blog dedicated to marketing tips and musings.

The Dos and Don’ts of Networking for Beginners

The Dos and Don’ts of Networking for Beginners

Loved by some, dreaded by many, networking is one of the most important things you can do to further advance yourself and your business in today’s competitive market. For some people, networking luckily comes as easily as riding a bike- for others, not so much. These...

4 Tips to Improve Your Email Marketing Strategies

4 Tips to Improve Your Email Marketing Strategies

Email marketing, a well-established, relatively inexpensive marketing strategy, is an essential for businesses and non-profits alike. A 2020 survey found that certain industries earn up to $45 in return for every dollar spent on email marketing, with non-profits...

Why Marketing is Like the Olympics: The Four Cs in Common

Why Marketing is Like the Olympics: The Four Cs in Common

This article was originally posted on Medium In the northeast, the winter months can be cold, gray, and drab. They are usually fraught with a blend of snow (fun!), ice (not fun!), and rain (meh!), with a gray overcast that can gift many people with a vitamin D...