Marketing Horror Stories – Tales from a Marketer’s Crypt
With Halloween right around the corner, those of us at AJA Marketing know there’s nothing better than a spooky story. It just so happens that marketing is full of blunders that make us break out in a cold sweat. These scary tales can serve a purpose- to educate fellow...
AJA Marketing Sponsors 2022 #WHATSMYNAME Foundation 5k and 1-Mile Walk
AJA Marketing is proud to announce its sponsorship of the 2022 #WHATSMYNAME Foundation 5k and 1-mile walk. The walk, which will take place at 9 AM on September 24th at Gazebo Park in Robbinsville NJ, will benefit the #WHATSMYNAME Foundation. “We are thrilled to have...
Marketing Consultant Featured in Go Solo’s Entrepreneur Stories Series
Amy Adams, CEO of AJA Marketing LLC., was recently featured on Go Solo as part of their ongoing Entrepreneur Stories series. In the interview, Adams discussed her biggest accomplishments and toughest challenges as a business owner and related specific challenges...
The Dos and Don’ts of Networking for Beginners
Loved by some, dreaded by many, networking is one of the most important things you can do to further advance yourself and your business in today’s competitive market. For some people, networking luckily comes as easily as riding a bike- for others, not so much. These...
4 Tips to Improve Your Email Marketing Strategies
Email marketing, a well-established, relatively inexpensive marketing strategy, is an essential for businesses and non-profits alike. A 2020 survey found that certain industries earn up to $45 in return for every dollar spent on email marketing, with non-profits...
The Role of a Marketing Audit
Nobody wants to be audited by the IRS, but as part of a marketing team, you should look forward to conducting a thorough marketing audit annually. It’s easy to become so hyper-focused on execution that it seems like there is no time to take a step back and evaluate...