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Our Blog

Musings, thoughts and inspiration

Seasons of Change

As the fall winds start to blow, you cannot help but take a moment to enjoy the beauty of the autumn season. The changing colors of the leaves, new school supplies for the kids, pumpkin spiced everything... it's important to take the time and embrace change. To that...

Test, Measure, Monitor – Are you watching your campaigns?

If you are handling digital marketing for your business, then you are well aware of the need to test and measure the results of your campaigns. It's critical to test multiple components, and tweak campaigns when needed.  Here's a great article identifying numerous...

Celebrate Small Business Week

Did you know that each year, beginning in 1963, that the United States President has issued a proclamation announcing National Small Business Week? Small Business Week begins on April 30th through May 6th, and honors entrepreneurs and owners of small businesses in the...

Has Social Media Murdered Email Marketing?

It’s reported that close to one-third of the world uses social networks regularly (eMarketer, 2016), and social media has indeed taken off over the years like a hungry cat chasing a mouse, but no - it has not yet murdered email marketing!  I’m here to report that...

Giving Back For Good

On February 25, 2017, the NJ shore was blessed with the gift of gorgeous (albeit strange for February) weather. Better yet, it was the day of the Special Olympics New Jersey Polar Bear Plunge at Seaside Heights.  You could not have asked for a better day - the sun was...

What’s on your plate?

I used to be an advocate for multitasking, until one day I realized - I do not like fuzz in my pancakes.  Ok, I hear you - you’re thinking “why on earth is she talking about fuzz in her pancakes?” Put down your other two electronic devices and focus on this one while...

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