Actionable with AJA
Where insights meet inspiration - a blog dedicated to marketing tips and musings.
How to Market a Litigation Practice Ethically and Effectively
Marketing a litigation practice is rarely about reaching the greatest number of people. It is about being visible and credible when a prospective client or referral source recognizes a need for marketing a litigation practice. That requires a focused market position,...
How to Use LinkedIn for Business Development in 2026
A strong LinkedIn business development strategy is not built on collecting connections or chasing viral posts. It helps the right people understand who you are, what you know, whom you serve, and why they should stay connected with you. In 2026, success on LinkedIn...
Has Social Media Murdered Email Marketing? What the 2026 Data Says
No. The current email marketing vs. social media debate is not a contest with one surviving channel. Social media is powerful for discovery, visibility, and conversation. Email is valuable for permission-based communication, audience nurturing, and measurable action....
Why Consistency Beats Cleverness in Marketing Strategy
In marketing, clever ideas often receive the most attention. A bold campaign, a timely message, or a creative execution can feel like proof that an organization is doing something right. These moments are exciting, visible, and easy to celebrate internally. They are...
Starting Fresh Without Starting Over: How to Reset, Refresh, and Realign Your Marketing Strategy
For many organizations, a new fiscal year, board cycle, or leadership transition triggers the same conversation: our marketing needs fixing. Engagement feels inconsistent. Messaging feels stale. Results feel harder to explain to leadership, sponsors, or stakeholders....
The “Set It and Forget It” Myth: Why Your Marketing Needs a Year-End Tune-Up
There's a seductive promise in marketing automation: set it up once, and it runs forever. Leads flow in. Emails go out. Your calendar fills itself. If only. The truth is, marketing—even the automated kind—isn't a slow cooker. You can't toss in the ingredients, set a...