Actionable with AJA
Where insights meet inspiration – a blog dedicated to marketing tips and musings.
Three Practical Time Management Tips for Busy Professionals
A full calendar can create the feeling that every task deserves immediate attention. For small-business owners, nonprofit leaders, association executives, and lean teams, the challenge is rarely a lack of effort. It is deciding what matters most, protecting time to do…
Set Your Sights on These 3 Marketing Goals for 2027
Once you’ve done a marketing year-in-review for 2019, you’re ready to craft a new marketing plan for 2020 with a focus on achievable goals. To get you started, we’ve listed 3 of our top marketing goals for a successful 2020.
Sustainable Event Marketing: How to Plan Greener Events That Still Deliver
Events are a great marketing tool for reaching wider audiences, building new relationships and establishing clients as thought leaders in their fields.
How to Market a Litigation Practice Ethically and Effectively
Marketing a litigation practice is rarely about reaching the greatest number of people. It is about being visible and credible when a prospective client or referral source recognizes a need. That requires a focused market position, useful content, strong professional…
How to Use LinkedIn for Business Development in 2026
A strong LinkedIn business development strategy is not built on collecting connections or chasing viral posts. It helps the right people understand who you are, what you know, whom you serve, and why they should stay connected with you. In 2026, success on LinkedIn…
Has Social Media Murdered Email Marketing? What the 2026 Data Says
No. The current email marketing vs. social media debate is not a contest with one surviving channel. Social media is powerful for discovery, visibility, and conversation. Email is valuable for permission-based communication, audience nurturing, and measurable action….