Actionable with AJA
Where insights meet inspiration - a blog dedicated to marketing tips and musings.
Amy Adams Achieves CAE Certification: Elevating Nonprofit Management Excellence
Amy J. Adams, owner of AJA Marketing, a strategic marketing, business development and association management firm, recently achieved the Certified Association Executive (CAE) designation from the American Society of Association Executives (ASAE). Requirements for CAE...
Reflecting on a Remarkable 2023 at AJA Marketing
As we close the chapter on the first month of 2024, AJA Marketing is taking a moment to look back at the incredible journey of the past year. It has been a year of growth, opportunity, and most importantly, significant achievements for both us and our clients....
Why Your Business Needs to Develop Referrals Today!
Whether your business is based off networks or e-commerce, relying on one-time purchases or consistent subscriptions, referrals, the oldest form of advertising, are a great way for businesses to expand their customer bases successfully with minimal cost. Why Are...
CRMs for my Small Business – Why Bother?
There’s no question that customer relationship management software (commonly referred to as CRMs), plays a crucial part in the operations and management of the operations of many large companies. However, it is oftentimes less clear to small business owners how CRMs...
Marketing in 2023 – 3 Marketing Trends to Know in the New Year
If the last three years have taught us anything, it is that disruption in the economy is constant. As consumers emerge from the pandemic and face a market downturn, the importance of strategic marketing becomes apparent for businesses wishing to stay ahead of the...
Marketing Horror Stories – Tales from a Marketer’s Crypt
With Halloween right around the corner, those of us at AJA Marketing know there’s nothing better than a spooky story. It just so happens that marketing is full of blunders that make us break out in a cold sweat. These scary tales can serve a purpose- to educate fellow...