The Role of a Marketing Audit
Nobody wants to be audited by the IRS, but as part of a marketing team, you should look forward to conducting a thorough marketing audit annually. It’s easy to become so hyper-focused on execution that it seems like there is no time to take a step back and evaluate...
Maximize Your Non-Profit Marketing on LinkedIn
For many non-profit directors, the day-to-day demands of running an organization become all-consuming, making it easy to neglect other, less-immediate aspects of running a non-profit. Marketing is oftentimes lumped in with these other “non-essential” aspects of...
Why Your Non-Profit Needs a Sponsorship Package
Every non-profit needs funding or revenue generation to achieve its goals. If corporate sponsorships aren’t one of those avenues for acquiring funds for your non-profit or are not as large a source of funding as it has the potential to be, it’s time to develop your...
8 Top Tips from a NJ Marketing Agency: Marketing Lessons Learned
The past 8 years of business (2 of which were during a pandemic) have taught us some rather important lessons. Here are 8 key lessons we have learned running a NJ marketing agency: 1. Start with a solid foundation Set yourself up for success with a strong...
Why Marketing is Like the Olympics: The Four Cs in Common
This article was originally posted on Medium In the northeast, the winter months can be cold, gray, and drab. They are usually fraught with a blend of snow (fun!), ice (not fun!), and rain (meh!), with a gray overcast that can gift many people with a vitamin D...
Amy Adams’ Article – Marketing In The Next Normal – Published By Forbes.com
Amy J. Adams, owner of AJA Marketing LLC, penned a recent article - Marketing In The Next Normal: Four Marketing Strategies For A Post-Pandemic World - that was published on the Forbes.com website on September 24th, 2021. This is the second article authored by Adams...