Jun 5, 2021 | Nonprofit, Email
If you’re a non-profit, you likely have limited resources and need to maximize your marketing efforts so they’re clean, effective and give you the best ROI possible. After all, you don’t have time, money or valuable contacts to spare! Email marketing can be effective...
May 3, 2017 | Analysis, Email, Marketing
If you are handling digital marketing for your business, then you are well aware of the need to test and measure the results of your campaigns. It’s critical to test multiple components, and tweak campaigns when needed. Here’s a great article identifying...
Mar 7, 2017 | Email, Marketing
It’s reported that close to one-third of the world uses social networks regularly (eMarketer, 2016), and social media has indeed taken off over the years like a hungry cat chasing a mouse, but no – it has not yet murdered email marketing! I’m here to report...