May 3, 2017 | Analysis, Email, Marketing
If you are handling digital marketing for your business, then you are well aware of the need to test and measure the results of your campaigns. It’s critical to test multiple components, and tweak campaigns when needed. Here’s a great article identifying...
Mar 7, 2017 | Email, Marketing
It’s reported that close to one-third of the world uses social networks regularly (eMarketer, 2016), and social media has indeed taken off over the years like a hungry cat chasing a mouse, but no – it has not yet murdered email marketing! I’m here to report...